Your privacy, plainly.

What we collect

If you send invitations (a “gifter”): your email address, the names and occasions you enter, and your activity in the app — invitations, groups, and the gift ideas you claim or dismiss.

When you sign in, we note the time, your browser and device type (e.g. “Safari on iPhone”), and your country, to help with support and keep accounts secure. We don’t store your IP address for this.

If you ask us to email an invitation for you, we use the address you give us only to send it (and to show you where it went); replies go straight to you.

If you use the free gift quiz, we don't save your answers. We keep a scrambled (hashed) version of your IP address for two days, only to limit how often the quiz can be used.

If you answer an invitation (a “giftee”): the answers you give in your Portrait, including anything you choose to share in the optional, private questions. You don’t need an account to answer.

If you share a list instead (or as well): the link or text you give us. We open a link once to read it and keep the items and details we find, not a copy of the page.

If you add notes on a Board as a gifter (things the person mentioned, a link they sent): the note and who added it.

If you save dates on a Board as a gifter (a birthday, an anniversary): the date, who added it, and which reminders you’ve asked for.

Who can see it

A giftee’s answers are shown as a Board to the gifter who invited them and to anyone that gifter shares the Board with (for example, a family group). Answers marked private are shown only in a discreet “Good to know” note.

If you join or create a group, your own Portrait (if you have one, or once you start one) is shared with that group’s members so they know what to get you. You can take it out of a group from the group’s page.

Giftees never see gift ideas, claims, who is buying what, or the notes gifters add.

Notes a gifter adds are visible to everyone with that Board’s gift-ideas link. Remove your own notes at any time.

Dates a gifter saves are visible to everyone with that Board’s gift-ideas link, never to the giftee. Reminders are personal — only you get yours.

If you fill out your own Portrait, only the people you choose to share it with can see it, and you can stop sharing at any time. You never see the gift ideas made for you.

How we use it

To build Boards, generate gift ideas, and send the emails the app depends on — sign-in codes, a note when a Board is ready, and the date reminders you ask for.

Gift ideas are generated by an AI model (Anthropic’s Claude), which receives a summary of the Board’s answers — including any shared list and gifters’ notes — in order to suggest and look up products. Shared lists are also read by the same model to pick out the items. We don’t sell your information.

Services we use

Supabase (database and sign-in), Vercel (hosting), Anthropic (AI gift ideas), and Resend (email). Each processes data only to provide its service to us. When you follow a product link, the store — and any affiliate network the link runs through, such as Amazon Associates, Skimlinks, or Sovrn — receives the click as it normally would.

Shopping links

Product links on gift ideas pass through our site first, so we can count which ideas get clicked (and by which signed-in gifter). Some of these links are affiliate links: if you buy something, the store may pay us a small commission. It never changes the price you pay or which ideas we suggest.

Cookies and advertising

We use cookies to keep you signed in. On our public and gifter pages we also use Google Ads and Meta (Facebook and Instagram) cookies to measure whether our ads lead to sign-ups. These never run on the pages giftees use to answer or view their Board, and Meta’s pixel also stays off any page whose address contains a private link.

Visitors in the EU, UK, and Switzerland are asked before ad cookies are used. You can also opt out of personalized ads at adssettings.google.com and in your Facebook and Instagram ad preferences.

We also count visits with Vercel Web Analytics, which uses no cookies and doesn’t identify you. It sees which page was visited and where the visit came from — with the private codes in invitation and Board links removed first.

Marketing emails

We only send marketing emails — gift ideas, guides and occasional updates — if you tick the box to opt in when you sign up, or turn them on from your Account page. We keep a record of when and where you agreed.

Every marketing email has an unsubscribe link, and you can also turn them off from your Account page at any time. Sign-in codes, notes about your Boards and the date reminders you set aren’t marketing; each reminder email has its own link to stop it.

We send marketing email through an email service provider, which receives your email address only to deliver our emails.

Your choices

You can delete anyone you’ve invited — along with their Board, answers, and gift ideas — from your People page at any time. To delete your account or ask what we hold about you, email us and we’ll take care of it.

Contact

Questions or requests: christina@allwayswanted.com